![]() Spending in apps rose by 16 per cent, while spend in games remained roughly even. This was an increase of 24 per cent from its previous record of $1.7bn in H2 2022. TikTok, in fact, became the first app to surpass $1bn in consumer spend in Q1, 2023, and naturally it also became the first app to surpass $2bn in a half-year, racking up $2.1bn in consumer spending in H1 2023. TikTok continues to be a unicorn in terms of consumer spending outside of games with 31 per cent growth year-on-year, while other apps that rely on subscriptions, such as Disney+, YouTube and Duolingo also delivered solid growth, at 33 per cent, 39 per cent and 48 per cent, respectively. IOS accounts for nearly 65 per cent of total app store spend, and the figure is even higher in purely non-gaming apps, where iOS represents 71 per cent of all expenditure. ![]() iOS consumer spend climbed 5.8 per cent year-on-year to $43.5 bn, while Google Play grew 4.3 per cent to $24bn. ![]() After a decline in mobile consumer spend in 2022, spending on and in apps rose by a healthy 5.3 per cent year-on-year in H1 2023 to $67.5bn. Lexi Sydow, Head of Insights at data.ai, looks at the key findings of the company’s analysis of the H1 mobile app market.ĭata.ai’s H1 analysis of the mobile app market, released recently, brought encouraging news for app marketers.
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